This article explores how modern technology creates an empty consumption pattern by satisfying people’s ‘surface desires.’ The author distinguishes between ‘surface desires’ and ‘deep desires’: the former, like scrolling through social media or checking notifications, don’t lead to genuine growth when satisfied; the latter, such as learning skills or building real connections, can transform a person’s cognition and abilities. Tech products often only provide the former, leading to increased anxiety, depression, and loneliness. The article suggests reclaiming life’s meaning by cultivating ‘deep desires,’ such as baking by hand, writing personal letters, or creating specific tools. These activities cannot be scaled or commercialized, yet they restore the patience and authentic connections dissolved by the digital age.
